Visual content far outweighs reams of copy when it comes to grabbing the attention of your reader. Users are far more likely to click through and read a post or an article if it looks visually interesting, and if the visual content tells the story, then you have a winner. According to a study done by BuzzSumo, articles with an image for every 75-100 words gets double the amount of social media shares. Venngage surveyed 300 marketers to learn about their visual content marketing strategies, and put together their findings in this interesting infographic.
By Aardt Davidtz, April 24th, 2017