Finland based, Northern Lights Spirits, uses NFC tags with cloud based software to enable direct point of purchase interaction with consumers directly from their packaging.
Welcome back! In Part 1 of of this article we discussed how to leverage some simple strategies to get the most from your packaging, if you missed it, please read it here. Following from there, we look at 3 more...
The annual Wine Label Awards, sponsored by Rotolabel, was held at the Cape Town Hotel School with a total of 45 awards being awarded on the night. Congratulations to Black Oystercatcher Noble Late Harvest 2014 for walking away with the Grand...
You only have a few seconds to grab the attention of a busy shopper on autopilot. A NEW RED FLASH ICON is simply not going to get the job done. We suggest integrating the seven strategies below into your “notice...
We devote time and energy each month searching for innovative new packing that really stands out. To build consumer confidence in your brand, they need to see you as a leader in your field – using inventive packaging is a...
The most important touchpoint for an online store should be the moment their customer receives the product they bought. This will be the first physical interaction the shopper has with the brand, and the only opportunity you, as an online...