Smart Gin Bottles Using NFC Technology
Finland based, Northern Lights Spirits, uses NFC tags with cloud based software to enable direct point of purchase interaction with consumers directly from their packaging.
7 Effective Packaging Design Strategies – Part 2
Welcome back! In Part 1 of of this article we discussed how to leverage some simple strategies to get the most from your packaging, if you missed it, please read it here. Following from there, we look at 3 more...
Sea Harvest Gets A Fresh Look
New Packaging Design Rollout For Sea Harvest
Annual Wine Label Design Awards 2017
The annual Wine Label Awards, sponsored by Rotolabel, was held at the Cape Town Hotel School with a total of 45 awards being awarded on the night. Congratulations to Black Oystercatcher Noble Late Harvest 2014 for walking away with the Grand...
7 Effective Packaging Design Strategies – Part 1
You only have a few seconds to grab the attention of a busy shopper on autopilot. A NEW RED FLASH ICON is simply not going to get the job done. We suggest integrating the seven strategies below into your “notice...
Packaging Innovation 5/17
We devote time and energy each month searching for innovative new packing that really stands out. To build consumer confidence in your brand, they need to see you as a leader in your field – using inventive packaging is a...
Create a Shareable Experience For Your Online Store.
The most important touchpoint for an online store should be the moment their customer receives the product they bought. This will be the first physical interaction the shopper has with the brand, and the only opportunity you, as an online...