Packaging Innovation 5/17

We devote time and energy each month searching for innovative new packing that really stands out. To build consumer confidence in your brand, they need to see you as a leader in your field – using inventive packaging is a sure-fire way to make your brand rise above the competition. Design-led companies are usually at the forefront of this, and we like to showcase their ideas.

By , April 24th, 2017

Pro tip: Design thinking: Design drives innovation, innovation powers brand, brand builds loyalty and loyalty sustains profits – Mary Neumeier

This month, we would like to introduce Ina Paarman. A household name in South Africa, their products are user-friendly and turn even the simplest meal into a gourmet feast. They are deservedly known for their consistently superior quality. Whether you’re a closest baker or a seasoned pastry chef, you’ll love their new “all-in-one” icing range…

Ina Paarman Icing Packaging

We love this fusion of practical meets quirky – using the actual packaging as a functional tool. You simply pour the ingredients out and mix with butter to get the desired consistency. Place the icing back into the bag and, viola, the packaging then transforms into a piping bag – complete with nozzle. All that’s left for you to do is start piping your cake or cupcakes. Easy as pie. Thanks Ina Paarman.

Look out for our next review, if you have a product that you would like to list, please send us the details.

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