Mayonnaise is one of the world’s most indulgent products, and you will find a bottle in almost any refrigerator around the world. Nola has a range of different mayonnaises, one for each occasion. They approached us to redesign their brand and packaging. We used a brand led design approach instead of the traditional sub-brand system – this allowed the Nola brand a new level of awareness it never experienced before.

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Open almost any refrigerator in the world and you will find a bottle of mayonnaise – undoubtedly one of the world’s most indulgent products. Nola has an exciting range of mayonnaises, one for each occasion. They approached us to redesign their brand and packaging. We wanted to give the Nola brand a fresh level of awareness that is had never experienced before so we used a brand-led design approach instead of the traditional sub-brand system.